{"id":2512,"date":"2026-09-09T16:32:16","date_gmt":"2026-09-09T14:32:16","guid":{"rendered":"https:\/\/admixer.md\/?p=2512"},"modified":"2026-09-11T09:37:48","modified_gmt":"2026-09-11T07:37:48","slug":"date-de-audienta-comparabile-si-monetizare-programatica-parteneriatul-admixer-bati","status":"publish","type":"post","link":"https:\/\/admixer.md\/ro\/adtech-insights\/date-de-audienta-comparabile-si-monetizare-programatica-parteneriatul-admixer-bati\/","title":{"rendered":"Date de audien\u021b\u0103 comparabile \u0219i monetizare programatic\u0103: parteneriatul ADMIXER \u2013 BATI"},"content":{"rendered":"\n<h2 class=\"has-medium-font-size\"><strong>Sintez\u0103<\/strong><\/h2>\n\n\n\n<p>ADMIXER anun\u021b\u0103 punerea \u00een func\u021biune a monetiz\u0103rii programatice pentru inventarul digital al editorilor independen\u021bi din Republica Moldova, membri BATI. Solu\u021bia este operat\u0103 local, prin tehnologia proprie full-stack SaaS, \u0219i este sus\u021binut\u0103 de m\u0103surarea standardizat\u0103 a audien\u021bei online, realizat\u0103 de BATI prin platforma Gemius.<\/p>\n\n\n\n<p><a href=\"https:\/\/bati.md\/\"><\/a><\/p>\n\n\n\n<h2 class=\"has-medium-font-size\"><strong>Context<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>La finalul anului 2025, Republica Moldova \u00eenregistra o penetrare a internetului de peste 90%, \u00eens\u0103 pia\u021ba media utiliza \u00eenc\u0103 la scar\u0103 redus\u0103 o moned\u0103 comun\u0103 de m\u0103surare a audien\u021bei \u0219i nu dispunea de o cale simpl\u0103 \u0219i eficient\u0103 prin care editorii independen\u021bi s\u0103 \u00ee\u0219i monetizeze traficul la adev\u0103rata lui valoare.<\/p>\n\n\n\n<p>Parteneriatul propus urm\u0103rea s\u0103 r\u0103spund\u0103 acestei nevoi: BATI oferind infrastructura neutr\u0103 de m\u0103surare a audien\u021bei, iar ADMIXER pun\u00e2nd la dispozi\u021bie instrumentele de monetizare.<\/p>\n\n\n\n<p>Prin acest model, cererea publicitar\u0103 este conectat\u0103 la un inventar m\u0103surat transparent: clien\u021bii \u0219i agen\u021biile cump\u0103r\u0103 pe baza unor date de audien\u021b\u0103 comparabile, iar editorii \u00ee\u0219i pot cre\u0219te \u0219i diversifica veniturile, p\u0103str\u00e2ndu-\u0219i \u00een acela\u0219i timp controlul editorial.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"has-medium-font-size\"><strong>Ce aduce integrarea<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<ul><li>Maximizarea veniturilor: Acces \u00een timp real la multiple surse globale \u0219i locale de cerere \u00eentr-o singur\u0103 licita\u021bie.<a href=\"https:\/\/bati.md\/gratie-proiectului-strengthening-independent-media-moldova-implementat-de-bati-cu-sprijinul-internews-network\"><\/a><\/li><li>Control total \u0219i Protec\u021bie: Set\u0103ri avansate de Brand Safety, filtrare a categoriilor de reclame.<\/li><li>Diversitate de formate publicitare: de la formate tip rich media p\u00e2n\u0103 la video.<\/li><li>Standard unic de pia\u021b\u0103: Tranzac\u021bionare transparent\u0103 cu contribu\u021bia m\u0103sur\u0103rii unice \u0219i oficiale<a href=\"https:\/\/bati.md\/prezentare-generala\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> BATI \/ Gemius<\/strong><\/a> aceea\u0219i referin\u021b\u0103 pentru \u00eentreaga pia\u021b\u0103.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"has-medium-font-size\"><strong>Declara\u021bii<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><em>\u201eM\u0103surarea corect\u0103 este condi\u021bia pentru o pia\u021b\u0103 media s\u0103n\u0103toas\u0103. C\u00e2nd clien\u021bii \u0219i editorii se raporteaz\u0103 la aceea\u0219i surs\u0103 de audien\u021b\u0103, neutr\u0103 \u0219i comparabil\u0103, deciziile devin mai bune pentru toat\u0103 lumea. \u00cempreun\u0103 cu ADMIXER transform\u0103m aceste date \u00een venituri reale pentru presa independent\u0103 din Moldova.\u201d <\/em>\u2014 Stanislav Popov, Director AO BATI<\/p>\n\n\n\n<p><em>\u201eNe bucur\u0103m s\u0103 punem expertiza noastr\u0103 \u00een serviciul editorilor independen\u021bi din Moldova. M\u0103surarea neutr\u0103 asigurat\u0103 de BATI contribuie la dezvoltarea unui canal de monetizare transparent \u0219i scalabil, construit \u00een conformitate cu standardele europene de confiden\u021bialitate.\u201d <\/em>\u2014 Octavian Hanganu, Director ADMIXER<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"has-medium-font-size\"><strong>Despre ADMIXER<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>ADMIXER Moldova una dintre cele mai importante platforme de v\u00e2nzare a inventarului digital care asigura independenta editorilor locali, oferind o solu\u021bie full-stack SaaS pentru monetizarea eficient\u0103 a spa\u021biilor digitale.<\/p>\n\n\n\n<p>De 7 ani pe pia\u021ba din Moldova, oferind parteneriate cu juc\u0103tori globali precum \u0219i colabor\u0103ri cu peste 50 de editori locali. Detalii: <a href=\"https:\/\/admixer.md\/ro\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ADMIXER Moldova<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"has-medium-font-size\"><strong>Despre BATI<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>BATI \u2014 Biroul de Audit al Tirajelor \u0219i Internetului din Moldova &#8211; este o asocia\u021bie ob\u0219teasc\u0103 non-profit care sus\u021bine transparen\u021ba \u0219i standardizarea m\u0103sur\u0103rii audien\u021bei media online. BATI func\u021bioneaz\u0103 ca entitate neutr\u0103 de infrastructur\u0103 pentru pia\u021b\u0103: define\u0219te metodologii, colecteaz\u0103 date \u0219i public\u0103 rapoarte, f\u0103r\u0103 a deveni agen\u021bie sau sales house. M\u0103surarea se realizeaz\u0103 prin platforma Gemius (utilizatori reali, corecta\u021bi prin panel). Detalii: <strong><a href=\"https:\/\/bati.md\/\" target=\"_blank\" rel=\"noreferrer noopener\">bati.md<\/a><\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"has-medium-font-size\"><strong>Contact media<\/strong><\/h3>\n\n\n\n<p><strong>ADMIXER<\/strong> \u2014 <a href=\"mailto:contact@admixer.md\">contact@admixer.md<\/a> <strong>BATI <\/strong>\u2014 <a href=\"mailto:office@bati.md\" target=\"_blank\" rel=\"noreferrer noopener\">office@bati.md<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sintez\u0103 ADMIXER anun\u021b\u0103 punerea \u00een func\u021biune a monetiz\u0103rii programatice pentru inventarul digital al editorilor independen\u021bi din Republica Moldova, membri BATI. Solu\u021bia este operat\u0103 local, prin tehnologia proprie full-stack SaaS, \u0219i este sus\u021binut\u0103 de m\u0103surarea standardizat\u0103 a audien\u021bei online, realizat\u0103 de BATI prin platforma Gemius. Context La finalul anului 2025, Republica Moldova \u00eenregistra o penetrare a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[17],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/admixer.md\/ro\/wp-json\/wp\/v2\/posts\/2512"}],"collection":[{"href":"https:\/\/admixer.md\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/admixer.md\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/admixer.md\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/admixer.md\/ro\/wp-json\/wp\/v2\/comments?post=2512"}],"version-history":[{"count":16,"href":"https:\/\/admixer.md\/ro\/wp-json\/wp\/v2\/posts\/2512\/revisions"}],"predecessor-version":[{"id":2549,"href":"https:\/\/admixer.md\/ro\/wp-json\/wp\/v2\/posts\/2512\/revisions\/2549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/admixer.md\/ro\/wp-json\/wp\/v2\/media\/2515"}],"wp:attachment":[{"href":"https:\/\/admixer.md\/ro\/wp-json\/wp\/v2\/media?parent=2512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/admixer.md\/ro\/wp-json\/wp\/v2\/categories?post=2512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/admixer.md\/ro\/wp-json\/wp\/v2\/tags?post=2512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}